The run-up is full of anticipation, excitement ―and admittedly, some worry― as the team takes giant leap into the future and the business enters a whole new stage of development.
Following a week of little sleep we gathered around a seated David Craig and his laptop for a ceremonial 10:00 am ‘pushing the button’ and launched the campaign with a cheer and a few nervous looks.
Our first funders made contact within 15 minutes and each was greeted with more cheers as we watched the counter change. There soon came a point when we decided to save our energy —and voices— to focus on answering queries and questions and quietly set about (more) contacting and content creating.
The steady flow of support from funders throughout the morning, the afternoon, the evening promoted calm and provided the much needed relief.
And, it became clear throughout the day that what was really motivating us was not so much the rising fund figure as the communication coming from the great variety of people from all over the world. Funders, well-wishers, friends, creative professionals, technology enthusiasts, journalists all provided us with a great result for our first day and the chance for a good night’s sleep!
Overall, enterprises need to focus on value adding activities. In doing so, it’s important not mistake adding functions that appear valuable, with actual value adding functions. Often the last minute addition to the blueprint causes untold hassle and complications that ultimately distract from the overall message and vision, putting the entire enterprise in jeopardy.
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