Trying to sell a product in today’s market can be difficult. It seems like everyone has a product or idea they are trying to sell. In order to break through the noise, you may think that you have to spend a ton of money on advertising and fancy strategists. That’s simply not true. You can cut your budget and even market for free in many ways.
Probably the most popular way to market your product, social media allows you to have complete control over:
- How your product is represented
- When your product is shown
- Who sees your product
- How you respond to feedback and questions about your product
You can have a Facebook, Instagram, Pinterest, Twitter or all four for your product. You can upload photos, testimonials, videos and more all showcasing your product. If you keep at it, you can build a following of people who are more likely to buy from you as they can passively learn about your project in their leisure time.
It’s essential to have a website for your business these days and if you sell a product, it’s doubly important. Social media is great but your website allows for a central hub for all your information as well as a place to make a purchase. You can use your social media to direct traffic to the website and provide detailed information about what the product is, how it works, why it’s important, what it’s made of, and more.
Trade shows, craft fairs, flea markets, fairs, festivals, conventions are all places you can go to market your product face to face. For a small fee you can buy a table and set up a booth where you have have your product on display. People come all over, usually with the sole purpose of interacting with vendors like you. People can buy right away instead of having to wait for the product to ship. If you really like this idea, you can look into pop-up stores. Instead of opening up a permanent location you can rent a storefront for a limited time to sell your product.
If you’re already on social media and have a good website, you should allocate some of your budget to online ads. For less than $100 you can reach thousands and thousands of people with ads about your product. You can design the ad yourself or hire someone to do it for you. You can choose the exact audience you want to market to, narrowing it down to location, age, gender, occupation and previous interests. Once clicked, an ad can direct your potential customer to whatever web page you choose. Online ads are great because they allow you to reach your ideal audience for a minimal cost-per-click. Consider not only social media ads, but AdWords and Google Ads.
So many marketers forget to market toward people who have already bought from them. Think of it this way - if someone has bought your product already and are happy with it, they may buy again or refer you to a friend who has a similar need. You can re-market to existing customers via free email marketing tools like Mailchimp or you can mail deals and offers to them in the mail. By sending them exclusive deals, you make them feel special and important. If you start a referral program, you can not only drum up new business but reward loyal customers.
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