This book is an invaluable resource to designers of all kinds. Paul Rand, largely considered as one of the best graphic designers of all time, shares his skills and insights with the reader in the form of essays and illustrations. It takes heavily from Rand’s first book, Thoughts on Design.
Book is divided into sections, such as:
● The Designer’s Problem
● Versatility of the Symbol
● Seeing Stripes
● Integrating Form and Content
● The Meaning of Repetition
● Typographic Form and Expression
● Black Black Black
● The Complexity of Colour
And so much more.
This book is an amazing resource for designers as it takes you into the mind of the one of the best. Directly from him, you will learn how to tackle common design problems and how to look at boring principles in a new light.