So far, 2018 has not disappointed when it comes to design and although the year is not over, it has been rich in new as well as returning trends, there are almost too many to pick from. However, we will try our best to give you a summary of what the year has been like, in terms of graphic design.
1- first and foremost, 2018 is the year that has seen ‘millennial pink’ flourish. Although it goes by many names, this shade of dusty pink has taken over the internet and is now on too many advertising campaign and packaging to count. You have probably seen it all over the place and let’s be real you might not be a millennial but you probably have an item of two of this colour at home! Although it might disappear soon, it is certainly anchored in the year 2018.
2- Another major design trend this year has been the ‘glitch effect’. It seems that what came to life out of a malfunction is now used as a stylish effect. As one of the major trends of 2018, the glitch effect was seen almost everywhere and this retro vibe became a common theme in 2018.
3- As mentioned earlier, this retro aesthetic is coming back in full force today and to accompany the glitch effect, the 80s and 90s are making their comeback. Like fashion, design is made of cycles, we recycle old ideas thinking we just thought of them. This is exactly what’s happening.
4- Another trend that we have loved this year is the duo tones and double exposure wave. This clash of color catches the eye and feels so different, although still in keeping with the glitch effect and other trends seen before. Using duo tone allows a designer to transform a very plain image to something truly modern, vibrant and full of depth. Similarly, the use of double exposure allows a message to come through in a much clearer way than traditional methods. The combination of these techniques needs to be done with care and attention to detail as a poor execution of the concept can reveal to be overwhelming. However, a tasteful blend of the two will result in a splendid piece.
5- A smaller, but just as important trend this year was the use of creative typography. More inventive than ever, typography was used in so many different ways that the choice of typography was what made or destroyed a campaign. To maximise the impact the artistic choice must resonate with the message behind, making it so the idea comes across immediately, only by looking at the writing. This was done brilliantly by many companies as we can see here below.
6- Last but not least, we have noticed a dramatic increase in the use of bold colours this year. Very modern and almost provocative bold colours will make you look twice at a design. Which is ultimately the goal of any project.
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